Hush
Brand Development for Social Sustainability in collaboration with Louis Vuitton, Central Saint Martins.
The Deaf and HOH community. Sign Language and powerful communication.
Some people were born deaf, some lost hearing as a result of a medical condition, illness, time, or trauma. Some hear a little with the support of a cochlear implant or hearing aid. Some can’t hear anything at all. In fact, the abilities and needs of those with hearing disabilities are as diverse as the community itself.
Advocate for more funding for communication services. Interpretation services are essential for deaf and HOH populations interacting with the health community, but they can be expensive.
You can imagine the emotional and psychological toll of not being able to communicate with those closest to you, let alone others at school or work. This can lead to social anxiety as well as unequal rights in terms of employment.
Business Plan
Business Model Canvas and brand development. The aim of the project is to create a brand built on the relationship with the Deaf Community in order to generate Social Sustainable design practices. This will add profound values to the garments produced, raising awareness on the community’s issues.
Most of all, the brand will generate a new community, based on the luxury digital platform and experience that will connect people, teaching them the Sign Language and making them access to special content.
Emotional Location
Hands and Dialogue.
Retail
Showroom and Shops aesthetics moodboard.
The Collection
Garments and Gestures.
Brand Identity and Digital Experience
Logo, Digital Communication and Digital Platform home screen.
